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Russia – Holland 2009

On 19 June 2009 a bi-lingual, colour supplement to The Moscow Times will be published. The “Russia-Holland” supplement is an annual business publication, devoted to the partnership between Russian and Dutch companies.

This year the magazine is timed to coincide with the most glorious event in the cultural co-operation between the two countries for the last decade – the opening of Hermitage Amsterdam. The unique exhibition centre will be opened on the 19 June by Her Majesty Queen Beatrix of the Netherlands and the President of the Russian Federation, Dmitry Medvedev.



Monday, July 06, 2009 Updated at 06 July 2009 1:09 Moscow Time

MT News

New York Times International Weekly and International Herald Tribune rank top in european readership results

18 August 2008

The European Media and Marketing Survey 2008 shows that two publications of The New York Times Media Group - The New York Times International Weekly and the International Herald Tribune (IHT) - are delivering a combined readership of 1.3 million among Europe’s high earners. This delivers greater coverage of this key audience than that of all other pan-regional daily, weekly and fortnightly publications.
The research, conducted by Synovate, has a universe of over 39 million or about 13% of the adult population and reflects the behavior of Europe’s most affluent individuals.

Editions of The New York Times’s International Weekly appear in Europe’s major markets inside Le Monde (France), El País (Spain), La Repubblica (Italy), Sueddeutsche Zeitung (Germany) and The Observer (UK).
“EuroReach” denotes the pan-regional advertising buy that combines the five weeklies with the International Herald Tribune. Through one single, cost-efficient buy, EuroReach gives advertisers superb coverage of Europe’s affluent, engaged readers via a high-quality environment including international news, business and culture.

Brian Shields, worldwide research and analytics director for the IHT, said: “These excellent results demonstrate the wide influence and huge popularity of The New York Times’s international publications and reinforce their growing importance in the global media marketplace. EuroReach performs consistently well in other pan-regional surveys. For example, the European Opinion Leaders Survey showed that EuroReach has the highest coverage of Europe’s most influential policy-makers and senior business decision-makers. These new EMS figures again show that The New York Times International Weekly along with the International Herald Tribune have more readers than any daily or weekly title in the international set.”

Since 2006 The Moscow Times is the sole distributor of the International Herald Tribune in Russia.

Contact information: Elena Verkhovskaya, Marketing and Business Development Director, The Moscow Times (elenav@imedia.ru)