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The Moscow Times Moscow Guide – Winter 2008

Since the middle of autumn one of the most important topics of discussion, could only be … no, not the financial crisis… New Year! The winter issue of The Moscow Times Moscow Guide is entirely devoted to New Years celebrations. Seven great ideas for celebrating the “Night of Nights” will help readers finalise their plans and choose how and where to party, give fresh ideas and lots of practical advice.

And don’t forget – problems will come by themselves, but happiness and luck need an invitation. That why the more cheerful and light-hearted your celebration of the coming holiday is, the happier and more successful 2009 will be for you.

The Crisis: Signs of a Kremlin Fearful Of Unrest

Sociologist Yevgeny Gontmakher has painted a disturbing picture of what might emerge from the financial crisis, forecasting continued unemployment, huge protests and spreading violence.

Market Matters: Huge Grain Harvest No Boon for Farmers

This year Russia is enjoying the biggest grain harvest it has ever seen -- and farmers couldn't be more worried.



Tuesday, January 06, 2009 Updated at 31 December 2008 22:36 Moscow Time

Due to the extended Russian New Year's holidays, the next issue of
The Moscow Times will be published Jan. 12

MT News

New York Times International Weekly and International Herald Tribune rank top in european readership results

18 August 2008

The European Media and Marketing Survey 2008 shows that two publications of The New York Times Media Group - The New York Times International Weekly and the International Herald Tribune (IHT) - are delivering a combined readership of 1.3 million among Europe’s high earners. This delivers greater coverage of this key audience than that of all other pan-regional daily, weekly and fortnightly publications.
The research, conducted by Synovate, has a universe of over 39 million or about 13% of the adult population and reflects the behavior of Europe’s most affluent individuals.

Editions of The New York Times’s International Weekly appear in Europe’s major markets inside Le Monde (France), El País (Spain), La Repubblica (Italy), Sueddeutsche Zeitung (Germany) and The Observer (UK).
“EuroReach” denotes the pan-regional advertising buy that combines the five weeklies with the International Herald Tribune. Through one single, cost-efficient buy, EuroReach gives advertisers superb coverage of Europe’s affluent, engaged readers via a high-quality environment including international news, business and culture.

Brian Shields, worldwide research and analytics director for the IHT, said: “These excellent results demonstrate the wide influence and huge popularity of The New York Times’s international publications and reinforce their growing importance in the global media marketplace. EuroReach performs consistently well in other pan-regional surveys. For example, the European Opinion Leaders Survey showed that EuroReach has the highest coverage of Europe’s most influential policy-makers and senior business decision-makers. These new EMS figures again show that The New York Times International Weekly along with the International Herald Tribune have more readers than any daily or weekly title in the international set.”

Since 2006 The Moscow Times is the sole distributor of the International Herald Tribune in Russia.

Contact information: Elena Verkhovskaya, Marketing and Business Development Director, The Moscow Times (elenav@imedia.ru)