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The Moscow Times and International Herald Tribune Subscription campaign 2009

The newspapers The Moscow Times and the International Herald Tribune have started their subscription drive 2009. It is ongoing under the logo “News from different perspectives”. The Moscow Times presents news about Russia from Russia, while International Herald Tribune highlights important events on the world arena from abroad.

Subscribe now to the two-newspaper package solution and receive a 20% discount. For new subscribers there is an additional present – a handy thermal mug. Along with the corporate subscription drive, a joint advertising campaign with Interposhta is starting.

The Crisis: Electricity Providers Face Bankruptcy
Electricity suppliers across the country are cracking down as the number of delinquent private and corporate customers surges, as the dilapidated industry is mired in debt linked to unpaid consumer bills and the multibillion-dollar investment programs that investors signed onto during the privatization of Unified Energy System, which wrapped up just weeks before the financial crisis struck.

Market Matters: Uralkali Stock Stares Into A Chasm
Catching both the market and the potash producer by surprise, Deputy Prime Minister Igor Sechin reopened a 2006 investigation into the flooding of a Uralkali mine, sending the company's shares down 75 percent in London in the three trading days after the announcement.



Friday, November 21, 2008 Updated at 20 November 2008 23:22 Moscow Time

Advertising in The Moscow Times

The Moscow Times, Russia's premier English-language newspaper, is an excellent way for advertisers to reach both the international business community and Moscow's expatriates.

Advertising rates

Display Advertisements

Each page is divided into 30 squares. The cost of an advertisement depends on its size according to the number of squares it occupies. Squares are priced as follows:

1 square	13 500 RUR (391.30 Euro)
2 squares	27 000 RUR (782.61 Euro)
3 squares	40 500 RUR (1,173.91 Euro)
4 squares	54 000 RUR (1,565.22 Euro)
6 squares	81 000 RUR (2,347.83 Euro)
8 squares	108 000 RUR (3,130.43 Euro)
9 squares	121 500 RUR (3,521.74 Euro)
10 squares	135 000 RUR (3,913.04 Euro)
15 squares (half page)	202 500 RUR (5,869.57 Euro)
30 squares (full page)	405 000 RUR (11,739.13 Euro)
+VAT 18%
1 square: W = 49.8 mm , H = 58.7 mm

Special placements

Special placement ads (ads on a specific page) are an additional 30%.

2 squares on the front page	55 000 RUR (1,594.20 Euro)
3 squares on the front page	73 000 RUR (2,327.54 Euro)
5 squares on the front page	133 100 RUR (3,857.97 Euro)
1 square on the stocks page (W=67mm, H=60mm)	27 400 RUR (794.20 Euro)
Special placement in the weather section (W=49.8mm, H=50mm)	15 800 RUR (457.20 Euro)

Inserts

Insertion of standard separate advertising materials in the newspaper costs 368 400 RUR (10,678.26 Euro) for entire circulation, 163 900 RUR (4,750.72 Euro) for subscribers only.

Advertisement placement and size

The following graphic shows how squares can be arranged:

The following graphic shows the dimensions, in millimeters, of various squares arrangements:

Submitting an advertisement

Deadline

Advertising materials must be submitted at least 3 working days prior to publication.

Cancellation of an advertisement placement must be made 3 working days prior to its planned publication (for ads on the front page -- 10 working days).

Payment

Advance payment in rubles should be made by bank transfer or credit card at the official exchange rate + 2%, or in cash.

Obligatory text

If the services of your company are subject to obligatory licensing, the number of the license and the body it has been issued by should be mentioned in the text of your advertisement. If your product requires certification, the advertisement's text must contain a customer warning to that effect.

Technical requirements

WE ONLY ACCEPT THE FOLLOWING ELECTRONIC FORMATS:

Macintosh QuarkXPress 4.04 or earlier
Adobe Illustrator 8.0 or earlier, Adobe Photoshop 5.0 or earlier
All fonts used in the ad must be supplied
All images, logos, etc. must be supplied in EPS or TIFF formats at a resolution of 300 dpi
IMPORTANT: We do not accept the following formats: COREL DRAW, MS WORD, POWERPOINT, ADOBE PAGEMAKER, PDF. We also do not accept ready ads on film.

DIMENSIONS
All ads must have a frame corresponding to the specified dimensions.

COLORS
Your ad may contain "cyan" 0% - 100%.

METHODS OF FILE DELIVERY

By e-mail to: 1@imedia.ru
On a CD or ZIP-100 to: Ad Design Department, building 1, 3 Ulitsa Polkovaya, Moscow 127018, Russia

ENGLISH TEXTS
If you are unsure of how to translate or write a text in English, we offer the services of our copy editors. Texts may be sent by fax: 232-6528 or by completing the form

Contact

Elena Cheban
Advertising Sales Director
Send a message online by completing the form

All prices indicated are VAT exclusive (VAT 18%). Advertising rates for non-residents are based on fixed ruble/euro rate: 34.50 rubles = 1 euro.

Currency Exchange

USD/RUR - 27.3
EUR/RUR - 34.8

Weather

Moscow
Friday night

Rain 2^o C

Winds: SW at 4.5 m/s Pressure: 722 mb Humidity: 95% more

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